Sailfish
At the beginning of 2025, we launched the new wetsuits in combination with the new “pizza box-like” packaging from the Sailfish brand. Mika Noodt, runner-up in the 2025 T100 Triathlon Series, an exceptional athlete and RedBull athlete, stood in front of the camera for the shoot.
Within two weeks, we had to work with the Sailfish marketing team to turn Mika's idea of delivering the new wetsuits by pizza delivery into a finished concept. The initial ideas and plans sounded promising, so we worked through the night to quickly put together and discuss the finished storyboard. Due to the athlete's finely tuned training schedule, we only had two mornings available for filming, so everything had to be timed very accurately during the planning stage.
The two days of filming took place under very difficult conditions but ultimately went smoothly, with even the freezing cold spring weather and poor weather conditions being overcome. The end result was a social media campaign that attracted attention throughout the triathlon bubble and got sales of the new wetsuits off to an excellent start right from the outset.
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