Sumitomo Electric Bordnetze
Behind every modern car lies a complex system that most people never get to see: the wiring harness. As a global supplier of wiring systems and part of the Sumitomo Electric Group, SEBN makes sure vehicles from leading automotive brands stay connected. Our task was to tell this story in a complete brand film on a business level, from the people on the production floor to the management. We developed the creative concept in close collaboration with SEBN, while the client took care of large parts of the on-site organisation. The result was a project that took us from the production halls of North Africa to the company’s headquarters in Germany.
Early August took us to Morocco, where we spent three shooting days at SEBN’s plants in Salé and Tangier. Our team consisted of two DOPs and a photographer, supported by three colleagues from SEBN’s Wolfsburg headquarters, including the Head of Corporate Communications. Since our equipment had to be imported via carnet and drones were not an option for us, a local Moroccan agency joined us with two additional filmmakers and the aerial shots. Filming during ongoing production, under an NDA, in hot factory halls and in long trousers for electrical safety reasons demanded a lot from everyone. At the end of August, a final shooting day at the headquarters in Wolfsburg completed the picture.
The brand film combines authentic impressions from production with interviews featuring six managers and specialists, all held together by a voice-over that guides the viewer through the entire storyline. Abstract animations showing how a wiring harness is created are woven into the film as visual interludes, making a highly complex product easy to understand. Today, the film is used on SEBN’s website, on LinkedIn and at trade fairs worldwide. On top of the main film, we created various cutdowns and special output formats designed specifically for presentations and trade fair stands. We are proud to have given the people and the technology behind SEBN a face and a voice.
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